With no previous existing structure in place at the National Zoological Gardens of South Africa (the Pretoria Zoo), Happy Snappy installed offices, photo-capture areas and sales areas to transform an unutilized exit area into a flourishing revenue stream for the zoo. We also tapped into the global knowledge pool of our partners who operate at London Zoo, Dublin Zoo, Sydney Wildlife, Woburn Safari Park, Auckland Zoo and Longleat Zoo to benchmark key performance indicators and thus enhance the operation and performance of this site.

Pretoria Zoo in numbers


300% increase in revenue in second year of trade


Spend per head increase from R11 to R22 in 18 months


Enhanced queue flow after ticket purchase

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